Websites5 min read
What really drives the cost of a business website
Quotes for “a website” vary widely because they price different things. Here is where the money goes, and how to brief an agency so the quotes you receive can be compared.
Practical thinking.Better decisions.
Guides on websites, software, search and paid media — written for the people who make the decisions.
SEO5 min read
Technical SEO checklist for a website launch
A relaunch changes URLs, content and structure at the same time. This checklist shows what to check before, during and after launch so search visibility survives the move.
Paid media6 min read
Google Ads or Meta Ads: where should you start?
Google Ads reaches people who are already searching; Meta Ads reaches people who are not. Which one to start with depends on where your customers are in their decision.
Software5 min read
Custom software or off‑the‑shelf? How to decide
Build, buy or a mix of both: a practical framework for deciding, based on how your business works and what the choice will cost over several years.
SEO5 min read
International SEO: reaching customers in several countries
Selling in more than one country means deciding how your website is structured, annotated and localised. A plain guide to the choices that matter, and the ones that are hard to undo.
Mobile5 min read
Native, cross‑platform or web app: how to choose
Three ways to build a mobile app, each with different costs and limits. A plain-language comparison and a set of questions to help you choose.