Mathallen
Mathallen is a supermarket in Malmö with a wide range and new offers every week.
What we did
Our part in this project.
- Sector
- Supermarket
- Location
- Malmö, Sweden
Web design
Software development
Full SEO
Photo and video
Strategic planning
Results
What changed.
Compared with the previous website and campaigns, as reported by the client after the launch.
- +72.5%
- Conversions on the website
- +60%
- Conversions from visitor interaction, after the new user experience
- 95–98%
- Less spam through the forms, with advanced filters
- +75%
- Conversion rate of the advertising
- #1
- First position on Google's first page
- 2–3
- Months to reach it, with full SEO from the start
The project
How wewent about it.
A website built from a blank page, with the software, the search work and the campaigns planned as one.
Web design and software
Nothing was carried over from the old site. The design was made from scratch, with one aim: to stand out in a sector where most websites look alike — bold weekly offers, a clear structure, and pages that work on a phone in the shop.
The user experience was built around interaction rather than information alone. Visitors are engaged on the page, and conversions rose 60% compared with before. Advanced spam filters cut the spam coming through the forms by 95–98%.
- A custom admin panel: all campaign management is in the client's own hands.
- A CRM built for the business: visitors are segmented for follow-up and offers.
SEO
Full SEO from day one: the technical foundation, the structure of the site, the content and the local presence, worked on together rather than one after the other.
Within two to three months the site reached the first position on Google's first page. Local SEO keeps it there — searches from Malmö and the surrounding area lead to Mathallen — and traffic has kept growing since.
- Technical foundation: fast pages, clean structure and structured data, so that search engines read the site correctly.
- Content around real searches: the weekly offers, the range and the shop itself, written for the questions people actually type.
- Local SEO: the shop's presence in local search, kept up to date, so that the top position holds.
- Measurement: visibility, traffic and enquiries followed month by month, and the plan adjusted as the market moves.
Strategic planning
All advertising, e-mail marketing and budget management are planned and run together, so that every campaign builds on the last. The conversion rate of the advertising rose 75%.
The website
As visitors see it.
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